"Few companies have resisted the global recession like the fast-food chains," said Nicolas Herpin, a French sociologist studying consumption. "In France, people who never came to McDonald's before are now customers."
The American fast-food icon's success in France runs counter to pop-culture images of French "cuisine," and French demonstrators have attacked the Golden Arches as symbols of American-style capitalism.
Mr. Herpin said he thinks McDonald's has appeal in a country known for its love of good food because of its affordable prices and convenient service.
"The French used to come to cafes between meals to eat a hard-boiled egg. Now they eat a sandwich at McDonald's," he said.
Tuesday, February 02, 2010
The McDonald's-French love affair: U.S. chain's 2nd-Largest Market Is France
France is now the second-biggest market for McDonald's…