Stupid EU cookie law will hand the advantage to the US, kill our startps stone deadSays TechCrunch
From 25 May, new European laws will dictate that “explicit consent” must be gathered from web users who are being tracked via cookies. That translates into warnings which will put off consumers from EU sites, while US-based startups will be free to continue as they are. How convenient huh.
Although businesses are being urged to work out how they gain ‘consent’ from users, this is bound to cause consternation.
The new European e-Privacy directive is supposedly to protect privacy, although seems to be operating in a bubble. Privacy controls have existed in Web browsers for years. Indeed there are even privacy specific browsers. But consumers have consistently ignored them and carried on happily using cookies, with many people knowing that cookies actually help the browsing experience.