The French post office tries to sell pride, pride in one's Euro (?!) through sex:
Fier de votre région,
fier de votre euro.
A young foxy woman whose eyes can't be seen seems to be wearing absolutely nothing, nothing that is except a tattoo on her shoulder, one of… a Euro from a particular region of France. The tattoo changes depending on what region of France the ad is being shown in.
Proud of Your Region,
Proud of Your Euro