4 European Predictions for 2025: The Perfect Year for International Business Expansion into the USA

Over on LinkedIn, one International Management coach for Exact North America & UKI has published 2025: The Perfect Year for International Business Expansion into the USA (merci à Sébastien Laye). Here are Philip Bini's four predictions:

as we move into 2025, many businesses are optimistic about the possibilities of doing business in the USA.

In my role with Exact, an international business software provider for small and mid-sized companies, I have the great fortune of speaking with mid-sized manufacturers, distributors, and financial services firms across the nation. With regional responsibilities in North America, the United Kingdom, and Ireland, I also hear from companies abroad.

Many of our customers I have spoken with in the last quarter share a collective sense of optimism for the future. Most of these conversations with customers boils down to some key themes. Here are four key reasons why I believe this optimism exists:

Reason #1 – Market Size and Diversity

Depending on who you ask, the United States is credited with nearly 25% of the world’s GDP, showcasing its economic muscle and high confidence in consumer and business spending. The sheer size and diversity of the US market are attractive to many international companies with expansion ambitions. …

Reason #2 – Favorable Economic and Regulatory Policies

With the US Presidential Election concluded and a new administration taking office in mid-January, there is hope that campaign promises will lead to an economic boom in 2025 and beyond. …

Reason #3 – Innovation and Technology

With the explosion of artificial intelligence, supercomputers, self-driving automobiles, and the emergence of mass-produced, polyfunctional robots on the horizon, technological innovation will be front and center … 

Reason #4 – Economic Stability and Prospective Growth

In the last six weeks alone, the stock market has surged over 6%, and many industry analysts suggest the US economy will remain resilient in 2025.