Actually, it isn't as bad as it sounds — in fact, the joke is not the JFK shooting itself, but the fact that it turns out to be a spoiler (which I've just spoiled for you), because only at the end of the 30-second ad do we find out what was going on at a seemingly harmless and innocent parade. In that perspective, it's not unreasonable to find the ad somewhat unobjectionable and rather amusing, moreover so when one knows that the PMU (aka France's nº 1 horse racing bookmaker) also has an ad on the Titanic (look quickly for the Leonardo Di Caprio and his sweetheart characters).
But still, you have to wonder: would they have dared make a similar ad over the violent deaths of Salvador Allende or Che Guevara?
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