Thursday, May 30, 2013

Fast Food Accounts for 54% of Restaurant Sales in France

According to a recent survey on restaurants, the French prefer fast food to their fine cuisine.
Sacrebleu says Hervé as Time's Courtney Subramanian tells us that Fast Food Makes Up 54% of Restaurant Sales in France
As NPR reports, food consultancy firm Gira Conseil conducted its annual survey on restaurant spending in France and found that 54% of total sales belong to the likes of McDonald’s, Burger King and Subway. The new fan favorite increased 14% in consumption in the past year, shattering any notion that the French, known for world famous chefs and sophisticated palates, look down on the cheap and easy alternative to traditional restaurant dining.

McDonald’s racks up more than 1,200 locations in France, Subway has opened hundreds of stores in the past 10 years and Burger King, which shuttered its French locations 16 years ago, recently returned to the market.