Friday, January 04, 2013

Burger King Returns to le Pays de la Gastronomie, Its Marseille Outlet Attracting 2,000 Customers Daily

While McDonald's has prospered in le pays de la gastronomie (France is now the second market for the Golden Arches, after only the United States itself), Burger King has had a much more ambivalent experience, which ended 15 years ago, when its last remaining "resto rapide" in France, on the Champs-Élysées, joined its almost 40 other outlets and closed its doors.

December was the season of revival, with the opening of the first new Burger King in 15 years, at the airport of Marseille, no less. The outlet attracts as many as 2,000 people daily, the Morandini website reports, and the customers sometimes have to wait up to as much as one hour to get served in the "fast-food" restaurant.