Mythbusters, a continuing series

With the exception of the price, of course:

Organic food is no healthier than ordinary food, a large independent review has concluded.

There is little difference in nutritional value and no evidence of any extra health benefits from eating organic produce, UK researchers found.

The Food Standards Agency who commissioned the report said the findings would help people make an "informed choice".

But the Soil Association criticised the study and called for better research.

Researchers from the London School of Hygiene and Tropical Medicine looked at all the evidence on nutrition and health benefits from the past 50 years.

Note to those of the "food miles" faith. Then again, maybe the organic brand is actually an example of those mystical products which only have sales because of marketing tricks by Big Business and induced wants versus actual needs. The "No Logo" types are always going on about the pernicious nature of advertising, never actually providing examples mind you.

Who would have guessed that organic foods are the closest product to fit the misleading/marketing-driven/hood-wink the public into purchasing un-needed products routine?