"Few companies have resisted the global recession like the fast-food chains," said Nicolas Herpin, a French sociologist studying consumption. "In France, people who never came to McDonald's before are now customers."The American fast-food icon's success in France runs counter to pop-culture images of French "cuisine," and French demonstrators have attacked the Golden Arches as symbols of American-style capitalism.
Mr. Herpin said he thinks McDonald's has appeal in a country known for its love of good food because of its affordable prices and convenient service.
"The French used to come to cafes between meals to eat a hard-boiled egg. Now they eat a sandwich at McDonald's," he said.
Behind the Façades in France: What expats and the mainstream media (French and American alike) fail to notice (or fail to tell you) about French attitudes, principles, values, and official positions…
Tuesday, February 02, 2010
The McDonald's-French love affair: U.S. chain's 2nd-Largest Market Is France
France is now the second-biggest market for McDonald's…
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