"Few companies have resisted the global recession like the fast-food chains," said Nicolas Herpin, a French sociologist studying consumption. "In France, people who never came to McDonald's before are now customers."The American fast-food icon's success in France runs counter to pop-culture images of French "cuisine," and French demonstrators have attacked the Golden Arches as symbols of American-style capitalism.
Mr. Herpin said he thinks McDonald's has appeal in a country known for its love of good food because of its affordable prices and convenient service.
"The French used to come to cafes between meals to eat a hard-boiled egg. Now they eat a sandwich at McDonald's," he said.
Behind the Façades in France: What expats and the mainstream media (French and American alike) fail to notice (or fail to tell you) about French attitudes, principles, values, and official positions…
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