Ikea has an interesting take on things using French society’s culture of complaint to float an advertising theme.
”France is tired. France is worn out. France is at the end of its rope.
The solution? - new beds of course!
Do something about it! 'React'.
The same way they haven’t reacted to things like civil unrest and a women getting burned alive. Why not throw a few umlauts and first-names in there for good measure while you’re at it?
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