Manufacturing content

And manufacturing sincerity. Or is that ‘manufacturing consent?’

News story agencies use a range of microphone tents to convince audiences of local television stations that they have an intrepid reporter on the scene. In reality they’ll repeat the same report 20 times.

It’s painful to watch when the news-elves are having their two-way standups with Biff and the channel 12 news team back in Outer Yuckadoo. It reeks so badly of shallowness and insincerity that I get tempted to pick up a copy of the Outer Yuckadoo Gazette, get familiar with the local goings on, and start ask a news-elf, say, how they feel about the Outer Yuckadoo City Council’s recent decriminalization of sheep buggery.

Film at 11. Back to you, Biff and the whole verschluggene channel 12 news team.